Topgolf Gold Coast:
Cnr. Roadshow Way & Entertainment Dr, Oxenford QLD
Topgolf is much more than a fancy driving range.
Guests are assigned a private hitting bay where they can choose from seven games and score points by hitting microchipped balls into targets, all while enjoying good-time party food, top-shelf drinks, big screen TVs and music.
More than 40 Topgolf outlets in the US have been rolled out in quick succession and now the first has landed in Australia.
It’s an impressive venue; the level of comfort and amenity is astonishingly good.
Topgolf is part of the Village Roadshow Theme Parks precinct on the Gold Coast, and represents a $35m+ investment. There are some 90 bays to play from over three levels, and the venue caters to larger groups, events and private functions.
Located in South East Queensland, you might suspect that outdoor heating wouldn’t be a design prerequisite, but you’d be mistaken: outdoor heating was a non-negotiable component of the build. Warner Bros Project Manager Cameron Crawford, explains: “There are more than 40 Topgolf outlets in the US and they all have heating. We couldn’t replicate the radiant tube-style heating the US favours, which is why we engaged Bromic to help walk us through the options.”
Bromic developed a heating plan for Topgolf that features Bromic Platinum 500 Series Smart-Heat Gas units. Each bay offers individual control of the heating levels. “They’re LPG units which help keep the power bills down,” observed Cameron Crawford.
Topgolf launched in June 2018 and its popularity ensured some rigorous stress tests of all the systems, including the heating.
“During windy winter evenings, the heating provided an extra level of comfort for our patrons,” continued Cameron Crawford. “We would have 1000 or more patrons in the venue and the Bromic heating performed exceptionally well. We’re glad we chose Bromic.”
Technology represents a large chunk of the Top Golf experience. Cameron Crawford explains: “We pride ourselves on the technology: everything from the fact our bays are climate controlled — come rain, hail or shine Top Golf patrons can have a great time — to the entertainment package.” The package extends beyond those ‘whacking the agate’. (Saying that, the micro-chipped golf ball games are immediate and impressive.) Each bay features a selection of IP-rated screens and guests can select the program, including Fox Sports and pay per view.
Beyond the bays are two enormous VuePix LED screens, which raise the excitement level of the venue up another notch. Each of the large-format displays is over 14m long and 4m high. The LED panels feature automatic brightness sensors, assuring the perfect viewing experience in any light condition, even during the direct sunlight.
The big screens are viewable from every bay serving a number of purposes — everything from playing paid advertising, personalised messages (think: ‘happy birthday/retirement’ etc) to the big match.
The huge (32m x 32m), illuminated Topgolf logo is also noteworthy. ULA took care of the huge assignment. The Aluminium extrusions were powercoated in a specific tone of blue to match the original Topgolf logo, and then adorned with 500m of LED Neon flexible linear lighting system. — Christopher Holder