Local - 1 July 2014

Sensory Design: Making Hotel Guests ‘Feel’

Susan Standring leads HASSELL’s international design practice’s hospitality sector. I believe the secret to hospitality success lies in a venue’s ability to evoke a strong emotional response and develop a true sense of connection with its guests. The world of hospitality is competitive. Thousands of new restaurants, hotels and bars open their doors each year and so

People - 25 May 2012


Top hotel operators are turning to psychographic profiling — relax, it’s for your own good. Next time you’re in a hotel room and think ‘sexy taps’; wake up to a great playlist; or love the fact you don’t need to bring a computer, even though you’re on business — you’ve been successfully psychographically profiled. ‘Psychographics’