Hail Fitzrovia


155 Fitzroy Street, St Kilda VIC
(03) 9537 0001 or www.fitzrovia.com.au

Paul Jewson and Marco Pugnaloni have resurfaced with a brand new all-day eatery, after having wowed the crowds cramming into the all-too-small Outpost. For South Yarra locals, the tiny triangle tenancy (co-owned with Salvatore from St Ali) was the perfect introduction to Jewson’s cuisine, developed in the UK at hotspots like Terrence Conran’s Bluebird and SoHo House, and celebrated in the spate of events Paul designed for the Royal Family. Outpost was also Jewson and Pagnaloni’s introduction to the Melbourne market, its size affording them the prefect trial run before eventually and inevitably moving to a bigger venue. Fitzrovia has come to life in the shell of the Waldorf on St Kilda’s Fitzroy Street. Lately the strip, right across from Albert Park, has been experiencing a resurgence. Baker D Chirico has been a beacon for around a decade, but with Fitzrovia opening and Andrew McConnell’s Golden Fields a few doors down, the whole area is looking in prime health.

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St Ali London:

27 Clerkenwell Road, London

The Melbourne-based roaster and café owned by impresario Salvatore Malatesta, is going worldwide. To ensure the quality coffee keeps flowing, St Ali has imported the UK’s first Slayer espresso machine, is importing and roasting its own beans and is developing a Barista Certification Programme to educate and test baristas eager to develop their skills. The 2,522 square foot venue will also be acquiring a late night license to cater for restaurant patrons and live events. Tim Cooke, an Aussie industrial designer based in the UK, designed the fitout as part of his company Long Black Ltd. And Paul Jewson, who was previously cooking up amazing dishes at Outpost has moved back to the UK to head up the kitchen, with input from St Ali’s head chef Ben Cooper. Tim Styles will be heading up operations, another Aussie ex-pat, who began his career at St Ali when it first opened, before working for Intelligentsia in the US and Square Mile coffee roasters in the UK before returning to the fold. Phew, it’s an ex-pat invasion. Next to come is the Sensory Lab, the experiment-al coffee lab that first opened at the entrance to Melbourne’s David Jones.

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