I’m a Boutique Freak

Boutique Stadium? I nearly choked on my Crunchy Nut Cornflakes. I have no idea what a boutique stadium is but according to some bureau-prat on the morning radio, Melbourne needs one.

In fact, I’m not sure when we began turning ‘boutique’ into an adjective but it’s made things awkward. Institutions that were previously ‘small’ are now ‘boutique’.

‘Hang on,’ I hear the more switched-on readership cry, there’s more to ‘boutique’ than being small, there’s a design criterion — it’s small and designed.

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