PULLMAN OPENS AT ALBERT PARK

Pullman Melbourne Albert Park (161)

Pullman Melbourne Albert Park

65 Queens Rd, Melbourne 3004
(03) 9529 4300 or www.accorhotels.com/gb/hotel-8788-pullman-melbourne-albert-park-ex-the-sebel-albert-park/index.shtml

 

Experience the new Pullman Melbourne Albert Park with an opening special Bed & Breakfast package, for two people, with rates starting from $260 per night. To book, call the hotel or head to www.accorhotels.com.au or www.pullmanhotels.com

Pullman Melbourne Albert Park has opened its doors following a multimillion dollar renovation of its 169-guestrooms, executive lounge, meeting spaces and public areas.

The former Sebel has received the 5-Star “Pullman treatment” of its business facilities and meeting spaces. The new-look lobby features a spiral staircase and a light feature creating an impressive sense of arrival for guests complemented by a personalised check-in process.

The Pullman Executive Lounge, a hallmark of every Pullman hotel, has been designed to create a space to do business or simply relax and is available exclusively to guests staying on executive floors of the Pullman Tower. As part of the hotel’s dramatic transformation, the guest rooms have been updated with a contemporary colour palette of gold, red and chocolate.

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HOTEL DESIGN

Top hotel operators are turning to psychographic profiling — relax, it’s for your own good.

Next time you’re in a hotel room and think ‘sexy taps’; wake up to a great playlist; or love the fact you don’t need to bring a computer, even though you’re on business — you’ve been successfully psychographically profiled. ‘Psychographics’ might sound alarming, but it’s what is driving the best in hotel design. And don’t be under any misapprehensions. Psychographics is not to be confused with demographics, which just give researchers information like guests’ age and gender; nor with behavioural studies or firmographics, which respectively provide information on usage and loyalty or industry, seniority and function. Psychographics are all about personality, values, attitudes, interests, activities and opinions. What, perhaps, more quaintly, used to be called ‘culture’.

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