Backchat - 5 March 2008

Join us, Feeling us, Enjoy us!

I’ve been flicking through an international club/disco mag and the ads run by Chinese OEM audio/lighting companies stand out like a Chinaman in a Stetson. The naivete of these ads is absolutely gob-smacking. Peppered with thumbnail shots of sprawling factories and jaw-dropping examples of ‘Engrish’, they’re strangely compelling. For example, ZYT’s snappy motto is “the