IBIS STYLES LANDS IN EAST PERTH
Ibis Styles East Perth
15 Robinson Ave, Northbridge WA 6003
(08) 9328 0000 or ibis.com/gb/home/index.shtml
Accor will increase the presence of its economy hotel brand, Ibis Styles, following the signing of a management agreement with Rehawk Property Group.
The multi-million dollar hotel development, which commenced in March, will be located in a prime location in East Perth and add a new economy product to Perth’s growing list of hotels. Ibis Styles East Perth will be the city’s first new-build economy hotel development in over ten years.
The hotel will reach 15 levels to the city skyline and house 228 guest rooms, as well as a restaurant and bar, meeting room, business corner and gymnasium. The project is expected to be finished in July 2015.
“The economy sector is rapidly changing in Australia, with our economy hotel product becoming vastly different from where it was a decade ago,” says Accor COO Simon McGrath. “Accor is leading the way with delivering a premium economy product and Ibis Styles East Perth will be a key development for Perth.”
“Ibis Styles East Perth will respond to the growing demand for quality product at a genuine economy price and it will cater to the increasing number of travellers seeking wallet-friendly travel experiences. The hotel will provide visitors to Perth with an affordable accommodation option, leaving more spending money to explore the city’s tourist attractions, retail and dining scene.”
McGrath says that the Ibis Styles brand is internationally; in Europe and also in Australia’s key Asian markets of China, Indonesia and Malaysia.
The announcement of Ibis Styles East Perth follows that of another new Ibis Styles hotel – Ibis Styles The Entrance – which is currently under construction on the NSW Central Coast and will open in 2015.
Ibis Styles is part of Accor’s three-tiered Ibis mega-brand portfolio alongside Ibis and Ibis Budget. Ibis Styles East Perth will be the 29th Ibis Styles hotel in Australia, joining the global Ibis Styles network of over 260 hotels.